about us

Two women, two dogs, and one idea.


Fur Sie was founded by Gal and Eli, two women who crossed paths in Barcelona and quickly realised they shared more than a city. We bonded over a love for dogs, design, technology, and the urge to build something of our own.

So what is Fur Sie?

It’s thinking about your dog, and about you, at the same time. Because a collar or a leash doesn’t have to be just practical. It can be well-made, thoughtfully designed, and something you actually want to use.

We consider ourselves "Feinschmeckers"- lovers of style and quality. Fur Sie is all about creating cool, stylish and premium accessories for dog owners who, like us, appreciate the finer things in life.

Built to last, made to impress, and crafted to stand out. Because true quality is found in every detail.

If it lasts, it’s sustainable

We design our products to withstand the demands of daily dog life, built to go the distance. That’s why we choose only top-quality materials that keep up with your pet and the planet.
That’s our approach.

Too Cool for Basic

‘Damn, I like your collar!’ We know dogs don’t talk, but if they did, that’s the first thing they’d say. Anyways, we’re Fur Sie, and we make collars built to impress- because when it’s your one outfit, it better be unforgettable/fu@#ing awesome.